Jun 252009
 

Often when I speak with sales people and sales management they express frustration that they need to sell to many industries their lack of expertise often compromises their ability to get to the next level. Often I hear questions like, ” I speak with prospects across all types of industries and it is difficult for [...]

May 202009
 

Expertise in the product you are selling is a key success factor to wining deals and achieving sales excellence.  However, sales professionalism is still part of the overall process and simply having product knowledge does not guarantee a deal.  A common mistake made by the super knowledgeable sales person is to start rattling off all [...]