Contributed by Lee House from IBIS via SoftwareThinkTank.com Effective use of a CRM solution involves not only using software to capture data about existing and prospective clients, but also applying that information to better fit your brand to that audience. Customers now are engaging more and more with their preferred brands, through social media, online [...]
Saia Chooses Microsoft Dynamics CRM Software — Saia, Inc. (NASDAQ: SAIA) today announced it has chosen Microsoft Dynamics Customer Relationship Management (CRM) 2011 software to enhance its sales and marketing efforts. Saia is one of the first less-than-truckload (LTL) carriers to utilize this product. The software was selected due to its robust capabilities and ease [...]