I am a sucker for excellent marketing especially when the company backs it up with an excellent product and fantastic customer service. Originally, I was drawn to the stylish and informative ads that focus on the design and function. Dyson’s are one of the more expensive vacuums on the market.
Industry veteran Toby Younis, President at B2B Marketing Pro and B2B Research Associates has recently published a whitepaper “how-to-guide” on writing a quality case study. Toby graciously allowed us to share this work product with the myCRMBlog community. If you write case studies, you should read this paper. The introduction section is copied below and [...]