I have bumped in to a few customers lately who were using RightNow. The company has a unique way to sell software that is classically used to manage sales funnels, leads, and everything pre-sale. The message RightNow wants you to hear is that selling starts with the customer. They assert that customers now have more [...]
The VP of marketing at Magnet contacted me for a first look at a new CRM product launch. A little video that shows the general philosophy of the product. Why WIN helps… You can do a trial here if you are interested. I think a bit more work needs to be done but, its an [...]
Scenario One (1) Software company sells services and software products 25 users across Marketing, Sales, Customer Service Leads need better follow-up and Customer Service has a separate system Quoting is important and proposals often have large documents with images in them Require monthly Backup of data 35,000 contacts in db Scenario One (1) Pricing We [...]

It has been a while since I took a peek at ZohoCRM. You can find my last post here. I thought it would be a good idea to run through the application a second time and see where they are. The first thing is to visit pricing. I don’t think the pricing has changed substantially [...]

CRM Projects should always start with the specification! All too often the VP of Sales waltzes into the CIO’s office and says, “I need a CRM system, send me an email when you have found one and have it implemented.” Granted this is a bit of an extreme, somewhat cheeky example but, believe it or [...]
Expertise in the product you are selling is a key success factor to wining deals. However, sales professionalism is still part of the overall process and simply having product knowledge does not guarantee a deal. A common mistake made by the super knowledgeable sales person is to start rattling off all the virtues of their [...]

