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	<title>myCRMblog &#187; Case Study</title>
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		<title>Write a great case study by Toby Younis</title>
		<link>http://www.mycrmblog.com/2009/03/write-a-great-case-study-by-toby-younis/</link>
		<comments>http://www.mycrmblog.com/2009/03/write-a-great-case-study-by-toby-younis/#comments</comments>
		<pubDate>Sat, 14 Mar 2009 20:44:22 +0000</pubDate>
		<dc:creator>Richard Baldwin</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Marketing Excellence]]></category>

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		<description><![CDATA[Industry veteran Toby Younis, President at B2B Marketing Pro and B2B Research Associates has recently published a whitepaper &#8220;how-to-guide&#8221; on writing a quality case study.  Toby graciously allowed us to share this work product with the myCRMBlog community.  If you write case studies, you should read this paper.  The introduction section is copied below and <a href='http://www.mycrmblog.com/2009/03/write-a-great-case-study-by-toby-younis/'>[...]</a>]]></description>
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