Industry veteran Toby Younis, President at B2B Marketing Pro and B2B Research Associates has recently published a whitepaper “how-to-guide” on writing a quality case study. Toby graciously allowed us to share this work product with the myCRMBlog community. If you write case studies, you should read this paper. The introduction section is copied below and [...]
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Discussion of all things relating to managing relationships with customers
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