Work on Qualified Deals!

March 29th, 2009 Richard Baldwin No comments

Much has been written on the conversion of leads to qualified opportunities and ultimate closure. Today we will discuss a generic approach to qualifying deals. Read more…

CRM Review: Zoho CRM (part 1)

March 22nd, 2009 Richard Baldwin 1 comment

Zoho CRM – Part 1: Overview and SFA (Image Heavy Post)Zoho CRM is a an SaaS CRM offering claiming affordable yet full featured CRM functionality. The company offers 3 editions Read more…

Write a great case study by Toby Younis

March 14th, 2009 Richard Baldwin No comments

Industry veteran Toby Younis, President at B2B Marketing Pro and B2B Research Associates has recently published a whitepaper “how-to-guide” on writing a quality case study.  Toby graciously allowed us to share this work product with the myCRMBlog community.  If you write case studies, you should read this paper.  The introduction section is copied below and a link to the complete file is located at the end of this post. Read more…

Do sales superstars make good mangers?

March 8th, 2009 Richard Baldwin No comments

Sales superstars are challenging to find and keep.  He is often quirky, confrontational, and prone to break a rule or two along the way to crushing his number.  The sales superstar is a fierce competitor. He is respected by peers but feared by the competition.  He is who you want on that big deal.  He is who you need on that big deal.  He is a domain expert in the products or services he represents.  Read more…

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Press Release Marketing

February 28th, 2009 Richard Baldwin No comments

Up until a few years ago, companies wrote press releases for two reasons:

1) To inform the media of a MAJOR NEWSWORTHY EVENT

2) To comply with SEC disclosure regulations and avoid accusations of insider trading Read more…

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Always be prepared

February 23rd, 2009 Richard Baldwin No comments

always be prepared“By failing to prepare you are preparing to fail.”
Ben Franklin Read more…

Leads, Contacts, Accounts and Opportunities

February 15th, 2009 Richard Baldwin No comments

Conceptually, this discussion rages on independent of the CRM system in use. However, let’s examine a lead process and discuss conceptually what a lead actually is. Read more…

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Sales Professionals in an Economic Downturn

February 15th, 2009 Richard Baldwin No comments

Economic DownturnGas prices are soaring into the stratosphere. Inflation pressures are increasingly moving from a background subtext to full-blown foreground concerns. If paying attention, a sales person is one of the first professions to personally feel the indicators of an economic downturn. Read more…

Is the Customer Relationship Important?

February 14th, 2009 Richard Baldwin No comments

Customers all know that the relationship we as sales people have with them is important.  Successful sales people will tell you that deep meaningful relationships with their customers is a key contributor to sales success.  Recently, I played a round of gold with a Vice President of Operations at a large manufacturing company.  Read more…

The Doer (dewer) vs. the Mitigator

February 11th, 2009 Richard Baldwin No comments

Lets say, you are having issues closing a deal with a potential prospect.  You discuss the pro’s and con’s of various approaches with the sales team and end the discussion with and agreement on strategy and game plan to get the deal closed. Read more…

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