I am a sucker for excellent marketing especially when the company backs it up with an excellent product and fantastic service. Originally, I was drawn to the stylish and informative ads that focus on the design and function. Dyson’s are one of the more expensive vacuums on the market. The advertising certainly gets your attention. I am sure we have all owned one of those cheap units that you pick up at Target thinking, “It will be good enough.” Then after a few months, the thing looses suction or just stops working .

So I took the plunge, dropped the 600 dollars and bought my purple Dyson. Boy oh boy does that thing suck, a good thing for a vacuum. I am pleased it worked as advertised. My wife and I continued to use without issue for nearly nine months.

Today, I went to run my trusty Dyson and the brush started making strange noises. Then suddenly it made a horrible noise and stopped working. The motor promptly shut itself off, I assume to prevent damaging itself. A nice feature for sure. My first thought was, ” Oh crap, I paid $600 for a vacuum that only lasts 9 months….not good.”

I went to the website and tried to trouble shoot but there was no resolution available to me. My frustration growing because my expectations of this company are so high. Begrudgingly, I picked up the phone and called the 1-800 number that is easily found on the vacuum and also on the website. Wait time, LESS THAN 3 Minutes.

The next thing I knew I was talking to a very nice man named Terrance. Terrance asked me if I had registered, I said no. Again I thought, “here comes the maneuvers to get out of helping me.” Not Dyson. Instead, Terrance simply captured my information and registered me right there on the spot. Hey wait a minute, this is going pretty well! Next he patiently went through a couple of trouble shooting steps and determined that it was a belt problem and offered to send me a replacement free of charge. I told him my house was for sale and needed to get it fixed right away. Terrance had an answer for that too. He asked for my email and sent me the address of a repair shop in my area. The call ended and I was so happy, I decided to write about it.

It’s one thing to market yourself as a premium product to sell units, it’s is quite another thing to back it up with excellent customer service. The experience just makes me even more loyal.

So empirically speaking Dyson is offers excellent product, excellent Service, and has excellent brand marketing.

These guys are doing it right.

The question you should ask yourself this… “Can my company say the same?”