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Archive for June, 2009

A Strategy for Industry Expertise

June 25th, 2009 Richard Baldwin No comments

Often when I speak with sales people they express frustration that they need to sell to many industries their lack of expertise often compromises their ability to get to the next level. Often I hear questions like, ” I speak with prospects across all types of industries and it is difficult for me to demonstrate expertise, how can I improve my general knowledge?” Read more…

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Do you own a Dyson? You should.

June 23rd, 2009 Richard Baldwin No comments

I am a sucker for excellent marketing especially when the company backs it up with an excellent product and fantastic service. Originally, I was drawn to the stylish and informative ads that focus on the design and function. Dyson’s are one of the more expensive vacuums on the market. Read more…

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CRM Review: FreeCRM.com

June 15th, 2009 Richard Baldwin No comments

FreeCRM is a hosted CRM offering available at www.freecrm.com. The program comes in two editions. Free and Professional. Read more…

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Categories: Best Practices Tags: ,

Pay to behave

June 13th, 2009 Richard Baldwin No comments

Is your sales organization not promoting a new product or service? Is sales focusing efforts on the install base instead focusing on new customers? Are they competing with channel partners instead of assisting them to execute in the marketplace? Are they focusing on one product or service more than another? These are common complaints you might hear from a VP of Sales or CEO. Read more…

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Distractions

June 11th, 2009 Richard Baldwin No comments

Distractions are everywhere. We have all witnessed a young woman driving down the highway at 65mph, talking on her cell phone, drinking a cup of coffee, and putting on eye makeup in the rear view mirror. How does she even keep the car on the road? Read more…

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