Expertise in the product you are selling is a key success factor to wining deals. However, sales professionalism is still part of the overall process and simply having product knowledge does not guarantee a deal. A common mistake made by the super knowledgeable sales person is to start rattling off all the virtues of their [...]
May 102009
Today, I received a call from a telemarketer who interrupted my day to try to sell me something. I had a few minutes to spare between meetings and am intensely curious about sales tactics both good and bad. So, I let it play.
