My CRM Blog

Expertise in the product you are selling is a key success factor to wining deals.  However, sales professionalism is still part of the overall process and simply having product knowledge does not guarantee a deal.  A common mistake made by the super knowledgeable sales person is to start rattling off all the virtues of their product or service without regard of customer need or requirement. Read more…

Today, I received a call from a telemarketer who interrupted my day to try to sell me something.  I had a few minutes to spare between meetings and am intensely curious about sales tactics both good and bad.  So, I let it play. Read more…