
Much has been written on the conversion of leads to qualified opportunities and ultimate closure. Today we will discuss a generic approach to qualifying deals.
Industry veteran Toby Younis, President at B2B Marketing Pro and B2B Research Associates has recently published a whitepaper “how-to-guide” on writing a quality case study. Toby graciously allowed us to share this work product with the myCRMBlog community. If you write case studies, you should read this paper. The introduction section is copied below and [...]
Sales superstars are challenging to find and keep. He is often quirky, confrontational, and prone to break a rule or two along the way to crushing his number. The sales superstar is a fierce competitor. He is respected by peers but feared by the competition. He is who you want on that big deal. He [...]