Archive

Archive for February, 2009

Press Release Marketing

February 28th, 2009 Richard Baldwin No comments

Up until a few years ago, companies wrote press releases for two reasons:

1) To inform the media of a MAJOR NEWSWORTHY EVENT

2) To comply with SEC disclosure regulations and avoid accusations of insider trading Read more…

VN:F [1.8.1_1037]
Rate this post
Rating: 3.0/5 (1 vote cast)
Categories: Best Practices Tags:

Always be prepared

February 23rd, 2009 Richard Baldwin No comments

always be prepared“By failing to prepare you are preparing to fail.”
Ben Franklin Read more…

VN:F [1.8.1_1037]
Rate this post
Rating: 5.0/5 (1 vote cast)

Leads, Contacts, Accounts and Opportunities

February 15th, 2009 Richard Baldwin No comments

Conceptually, this discussion rages on independent of the CRM system in use. However, let’s examine a lead process and discuss conceptually what a lead actually is. Read more…

VN:F [1.8.1_1037]
Rate this post
Rating: 5.0/5 (1 vote cast)
Categories: Best Practices Tags:

Sales Professionals in an Economic Downturn

February 15th, 2009 Richard Baldwin No comments

Economic DownturnGas prices are soaring into the stratosphere. Inflation pressures are increasingly moving from a background subtext to full-blown foreground concerns. If paying attention, a sales person is one of the first professions to personally feel the indicators of an economic downturn. Read more…

VN:F [1.8.1_1037]
Rate this post
Rating: 5.0/5 (1 vote cast)

Is the Customer Relationship Important?

February 14th, 2009 Richard Baldwin No comments

Customers all know that the relationship we as sales people have with them is important.  Successful sales people will tell you that deep meaningful relationships with their customers is a key contributor to sales success.  Recently, I played a round of gold with a Vice President of Operations at a large manufacturing company.  Read more…

VN:F [1.8.1_1037]
Rate this post
Rating: 4.0/5 (1 vote cast)

The Doer (dewer) vs. the Mitigator

February 11th, 2009 Richard Baldwin No comments

Lets say, you are having issues closing a deal with a potential prospect.  You discuss the pro’s and con’s of various approaches with the sales team and end the discussion with and agreement on strategy and game plan to get the deal closed. Read more…

VN:F [1.8.1_1037]
Rate this post
Rating: 5.0/5 (1 vote cast)
Categories: Best Practices Tags:

Play to Win

February 11th, 2009 Richard Baldwin No comments

play-to-win“Every man’s condition is a solution in hieroglyphic to those inquiries he would put. He acts it as life, before he apprehends it as truth.”
Ralph Waldo Emerson Read more…

VN:F [1.8.1_1037]
Rate this post
Rating: 5.0/5 (1 vote cast)
Categories: Best Practices Tags: